Borough Parade is an outdoor shopping centre located in Chippenham. Following a decline in footfall and a change in tenant mix, we were briefed on creating a new brand identity. We have since updated all the signage and implemented a full marketing campaign – including new website, social media profiles, press ads, in-centre POS and radio coverage.
The result is a strong brand identity that looks contemporary, fresh and inviting for both customers and target retailers.
“The new branding is really bright and colourful and has breathed a new lease of life into the scheme. The signage is eye-catching and the marketing campaigns have increased our profile in the area. As a result we have enjoyed an increase in footfall and the scheme is fully let”